Ideas and inventions always start with a single person or small group. Apple, Google. Facebook, even things like cars and airplanes weren't always at mass popularity. All of these things started with just one person or a small group of people. They slowly gained popularity from the public, more and more people use it, and soon, it's everywhere.
This is the pattern for all products or ideas. It starts with the pioneers, the Gerald Fords, who create the product and the first few people who used it. Slowly over time more and more people were getting cars. In the chart you can see the slow rise of the use of cars over the years. There are the people who started the ideas, then there are the early adapters, those who hop onto the trend early, before it becomes a sensation. A time where the product is either not as popular, or if it's a physical product, can be relatively cheap. Then as the popularity grows, you see a change of supply and demand as more and more people get the product to the point where almost everyone has one.
The biggest thing to know about trends like these, trends where a product is getting more and more popular to the point where almost everyone has it is that it won't be everyone that has it. There are always laggers, those who think the product won't last, or those who prefer radio over CD or something like that. There will always be people who stay off the trend for their own reasons. This leads to a point where there is normally not a product that everyone get behind within the lifespan of those people. What I mean by this is that there will be people who are introduced to this new product but not buy into it. Most of the time, if these people end up passing away and the new generation grows up with this product, they will all have it. So over time a product can be used by everybody, but in a shorter span of time, you will never see everyone follow the trailblaze of products.
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